This is the latest report in Pew Research Center’s ongoing investigation of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with generous support from the John S. Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This fact sheet was compiled by Research Assistants Sarah Naseer and Christopher St. This percentage change was then applied to the total circulation from the prior year – thus the use of the term “estimated total circulation.” This technique is also used to create the revenue estimates, using the financial statements of publicly traded newspaper companies as the data source. newspapers that report to the Alliance for Audited Media and meet certain criteria.

The NMA no longer supplies this data, so the Center determined the year-over-year change in total circulation for those daily U.S. In this fact sheet, circulation data through 2014 is from Editor & Publisher, which was published on the website of the News Media Alliance (NMA), known at the time as the Newspaper Association of America (NAA). This follows a steady increase from 17% in 2011, the first year it was possible to perform this analysis. If these independently produced figures were included with the AAM data in both 20, weekday digital circulation would have risen sharply, by 22%.ĭigital advertising accounted for 48% of newspaper advertising revenue in 2022, based on this analysis of publicly traded newspaper companies. The Times and the Journal provide data on digital subscriptions in publicly available reports, but since this is not the same as circulation and may not be counted under the same rules used by AAM, these independently produced figures cannot easily be merged with the AAM data. – The New York Times, The Wall Street Journal and The Washington Post – have in recent years not fully reported their digital circulation to AAM.

But three of the highest-circulation daily papers in the U.S. Using only the AAM data, digital circulation in 2022 is projected to have remained relatively stable. Within this total circulation figure, weekday print circulation decreased 13% and Sunday print circulation decreased 16% from the previous year.ĭigital circulation is more difficult to gauge.

Additional details about how the circulation estimate is calculated can be found in the methodological note below.) (Note that the Alliance for Audited Media (AAM), the source of this circulation data and the group that audits the circulation figures of many of the largest North American newspapers and other publications, changed their reporting period in 2020 from a three-month period to a six-month period.

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